Returning as a gold level and exclusive cookware sponsor, Anolon® gourmet participated in the 13th Annual Food Network South Beach Wine & Food Festival presented by FOOD & WINE Friday, February 20th thru Sunday, February 23rd. Anolon welcomed avid cooks and devoted fans of celebrity chefs and TV food personalities to their expansive booth located at the Whole Foods Market Grand Tasting Village.
Aligning the brand with enthusiastic cooks who have the confidence to “cook outside the box”, Anolon’s booth showcased “Creativity in the Kitchen” – a campaign that encouraged Festival guests to bring the flavors of South Beach to their own kitchens. The focal point of both product and recipe demonstrations was variation of the popular Cuban “Medianoche” sandwich.
Attendees were invited to enter to win Anolon cookware prizes throughout the Festival’s duration, and receive a complimentary medianoche recipe, celebrating the local flavors of Miami. The on-site “Creativity in the Kitchen” campaign was mirrored on Anolon’s Facebook Page, providing followers a chance to win prizes every day of the Festival and a grand prize on March 5.
Anolon cookware spotlighted at the Festival included:
Anolon Nouvelle Copper, Anolon Nouvelle Copper Stainless Steel, Anolon Tri-Ply, Anolon Advanced, and Anolon Advanced Bronze.
About SOBE WFF:
The Festival, a four-day food and wine extravaganza and “must-attend” culinary experience for foodies, features a dynamic line-up of signature culinary events, soirees and exclusive chef-driven dinners that brings top winemakers, spirits producers, chefs, and culinary personalities from around the world for an unparalleled Festival in the heart of Miami’s South Beach.
The Food Network South Beach Wine & Food Festival is hosted by Southern Wine & Spirits of Florida, and Florida International University (FIU). The Festival benefits FIU’s Chaplin School of Hospitality & Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $18 million for the School. More information about the Festival can be found at www.sobefest.com.
Anolon is a fast-growing and dynamic brand in the gourmet cookware industry, offering a wide range of distinctive cookware collections. Anolon is a premier brand offered by Vallejo, California-based Meyer Corporation U.S., the largest cookware company in the United States. In addition to Anolon, brands sold by Meyer Corporation U.S. include Circulon®, Farberware®, EarthPan®, BonJour®, Rachael Ray®, Cake Boss®, Paula Deen® and SilverStone®.
For further information about Anolon products, consumers are welcomed to visit the company’s web site, www.anolon.com, Facebook.com/Anolon, Twitter.com/Anolon andYou Tube.com/Anolon or call its toll-free number, 1-800-388-3872 (Monday-Friday, 7:00 a.m. – 5:00 p.m. Pacific Time).