ANOLON® SPONSORS 2014 FOOD NETWORK SOUTH BEACH WINE & FOOD FESTIVAL
(February 2014) – Returning as a gold level and exclusive cookware sponsor, Anolon® gourmet cookware is pleased to participate in the 13th Annual Food Network South Beach Wine & Food Festival presented by FOOD & WINE (February 20-23). Anolon welcomes avid cooks and devoted fans of celebrity chefs and TV food personalities to their expansive booth located at the Whole Foods Market Grand Tasting Village.
Aligning the brand with enthusiastic cooks who have the confidence to “cook outside the box,” Anolon’s booth will showcase “Creativity in the Kitchen” – a campaign that encourages Festival guests to bring the flavors of South Beach to their own kitchens. The focal point of booth product and recipe demonstrations will be a variation of the popular Cuban sandwich called “medianoche”.
Attendees will be invited to enter to win Anolon cookware prizes throughout the Festival’s duration, and receive a complimentary medianoche recipe, celebrating the local flavors of Miami. The on-site “Creativity in the Kitchen” campaign will also be mirrored on Anolon’s Facebook Page, providing followers a chance to win prizes every day of the Festival and a grand prize on March 5. Additionally, Anolon welcomes two guest food bloggers each day to the Festival to post and tweet about Anolon’s “Creativity in the Kitchen” on Facebook and Twitter.
Anolon cookware spotlighted at the Festival includes:
The Festival, a four-day food and wine extravaganza and “must-attend” culinary experience for foodies, features a dynamic line-up of signature culinary events, soirees and exclusive chef-driven dinners that brings top winemakers, spirits producers, chefs, and culinary personalities from around the world for an unparalleled Festival in the heart of Miami’s South Beach.
The Food Network South Beach Wine & Food Festival is hosted by Southern Wine & Spirits of Florida, and Florida International University (FIU). The Festival benefits FIU’s Chaplin School of Hospitality & Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $18 million for the School. More information about the Festival can be found at www.sobefest.com.
For further information about Anolon products, consumers are welcomed to visit the company’s web site, www.anolon.com, Facebook.com/Anolon, Twitter.com/Anolon and You Tube.com/Anolon or call its toll-free number, 1-800-388-3872 (Monday-Friday, 7:00 a.m. – 5:00 p.m. Pacific Time).
Anolon is a fast-growing and dynamic brand in the gourmet cookware industry, offering a wide range of distinctive cookware collections. Anolon is a premier brand offered by Vallejo, California-based Meyer Corporation U.S., the largest cookware company in the United States. In addition to Anolon, brands sold by Meyer Corporation U.S. include Circulon®, Farberware®, EarthPan®, BonJour®, Rachael Ray®, Cake Boss®, Paula Deen® and SilverStone®.